Global Business Strategy: Multinational Corporations Venturing into Emerging Markets
نویسندگان
چکیده
منابع مشابه
Multinational corporations - the emerging research agenda
Since the bulk of management information systems (MIS) research in the past has been ‘domestic’ in nature, it has failed to grasp the strategic challenges posed by information systems found in multinational corporations. As they usually involve hundreds of data centers, their scale is much larger than the size of systems normally studied. Theories developed in international business can be usef...
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ژورنال
عنوان ژورنال: Vikalpa: The Journal for Decision Makers
سال: 2017
ISSN: 0256-0909,2395-3799
DOI: 10.1177/0256090917702857